She and her team noticed that a pair of ripped, pearl-studded jeans that Gigi Hadid had posted on Instagram was trending, with many followers commenting “where can I buy them?” Along with three other items, the Choosy team received 1,000 pre-orders over the course of four hours. “These influencers post anything they’re wearing on their social media accounts, and being so close to the supply chain, they can take pre-orders and create the product right away,” she explained. Most of the items are not unique in the marketplace, and they are not copying anything from smaller, independent designers. All items are priced under $100 (free shipping included) and available in sizes 0-20. Users then pre-order any of the items and Choosy will design and manufacture the items in-house within 48 hours, and get them delivered in as little as two weeks. Here’s how it works - each week, a team of “style scouts” will identify the top 10 fashion trends (with the help of social media). Think of it as ultra-fast fashion on-demand.

Jessie Zeng, 25, is hoping to make the latest female fashion trends accessible and affordable with her new startup Choosy. Yes, print and digital magazines constantly push features like “shop this look,” “fashion finder,” or “ look for less.” But, rarely do the so-called replicas bear any resemblance to the original design, and you can’t really trust the quality of the items on the sites you’re redirected to. But they’re all unattainable to regular people like me. We obsess over the couture gowns and custom jeans that Hollywood darlings and runway models flaunt on the red carpet.

Shop: Choosy Red Nadia Dress, $65 (Orig.A model dons a Choosy dress, inspired by Rihanna’s Christopher Kane gown Check out the video above and use our exclusive discount code HOLIDAY15 to save 15 percent on your next purchase. With an array of chic jackets, jumpsuits and blouses, it’ll be hard to stop yourself from adding everything to cart. In The Know took a tour of Choosy’s New York City offices and got a first look at the brand’s newest dress hue just in time for the holidays - a perfect ruby red jewel tone. And lastly, these styles are produced, with new product drops every month. From there, Choosy receives feedback from customers about which trends they’re currently loving via polls and comments. The production process goes as follows: First, an algorithm analyzes which styles are trending on social platforms. “We’re here to listen to what you want to wear and then make it for you, rather than tell you what you want to wear and then sell it to you,” the company explains. Featuring a deep plunging neckline with the same down- style collar and a twisted front detail that hits in all the right places, this $75 dress (on sale for $60!) is the epitome of versatile.Īll the way from the jungles of Tulum to Houston and Manhattan’s Lower East Side, the Crosby dress has been around the world and back - even making it into the closets of Sophie Turner and Stephanie Shepherd (Think: the sisterhood of the traveling dress for all of the coolest people you know).Ī post shared by Alexa Rose on at 6:51am PSTĬhoosy’s unique direct-to-consumer strategy is the first of its kind, perfectly infusing the elements of social media, analytics and customer feedback way before an item makes it into production. The silhouette is a sexy approach to the classic Oxford shirt dress. Fashion insiders will be the first to point out that the Crosby dress strikes an obvious resemblance to Simon Porte’s La Robe Jacquemus dress, however the $555 price difference makes the deciding factor quite clear. dress - or have at least thought about adding it to your cart.Ī search of “Choosy white dress” on Google generates more than 25 million results, so it’s no surprise that the dress had to be restocked more than 17 times on the brand’s site. If you are influenced even the slightest bit (and let’s face it, we all are) by what people on your Instagram feed are wearing, there’s a good chance you own Choosy’s white Crosby St. Pricing and availability are subject to change. If you love them too and decide to purchase through the links below, we may receive a commission. Our team is dedicated to finding and telling you more about the products and deals we love.